Connecting With Media Handbook

Media plays a very important role in society, shaping and influencing how people think about, understand and perceive issues – from the global to the personal. For civil society and activists, media is an important part of how we shape opinions, provide information, and advocate for
change. But to harness this influence, we need to know how the media works, how to connect with journalists, and how to “speak their language”. This handbook comprises a series of tip sheets designed to help better connect with media, and to know how to turn issues into news.