Advocacy tool: Developing your advocacy roadmap

You have identified your advocacy goal. And you have decided on your overall approach for achieving this change, based on your analysis of the issue, the political and social context you are working in, and the context within your organisation or coalition. Now you need to think about the sequence of actions and activities that will move things from where you are now (current situation) to where you want to be (the change(s) you want to see). This is your advocacy `roadmap’.